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The Women 2020 Study

Reaching Millennials Using Research as a Basis

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leverage data mobile devices

Ecommerce Insights: Why Data from Mobile Devices is a Game Changer

Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections…

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Generations 2020 Study

A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…

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using market research to communicate

Leveraging Market Research to Build Strong Communication

Communication is at the core of marketing.  In order for marketing efforts to be successful, communication must be…

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Seven Musts of Creating Trustworthy Content

For most of your brand’s content pieces, your goal will be to create shareable content that your customers will pass on…

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