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Digital Marketing: Five Devices Shaping the Future of eCommerce
People spend 70 percent of their time connected to mobile devices, and share a wealth of consumer insight through their…
Ecommerce Insights: Why Data from Mobile Devices is a Game Changer
Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
Leveraging Market Research to Build Strong Communication
Communication is at the core of marketing. In order for marketing efforts to be successful, communication must be…
The Biggest Key to Earning Consumer Passion
What does consumer passion for a brand look like? When a consumer can rely on your brand 24/7, you’re pretty much…