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Top Tips for Getting Great Information from Your Focus Groups
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…
Giving Back: A Reflection Of Your Brand And Ours
A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center of…
IIM’s Top 12 Insights from 2012: Part 3 of 3
In the beginning of this year, IIM set out to identify our top 12 2012 consumer and brand insights in a 3 part blog…
Three Keys to Better Concept Development
In developing new products, we often test concepts, a printed pictorial or mocked-up version of a new product, as a way…
All Women are Not Created Equal When it Comes to Tech Preferences
Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities Why are some women running a mile a minute…