Consumer Research

IIM Study Explains Gen Z Spending Habits

IIM Study Explores Gen Z Spending Habits

Discover how Gen Z is disrupting the credit card industry As the holiday shopping season heats up, we are…

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How to Integrate Consumer Insights into Strategic Plans 

Keeping the consumer at the core of strategic business decisions drives innovation and growth, whether organizations…

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Holiday Season 2020: How will Covid-19 Affect Consumer Behavior?

Bringing the storefront to shoppers’ fingertips is the key to great holiday retail sales in 2020. Most consumers are…

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