Want to Read More?

Looking for Consumer Insights to Innovate and Grow?

Insights In Marketing consultants are strategic partners who deliver in-depth consumer research and actionable marketing insights to inspire innovation and growth. Our team has decades of client and supplier side research experience, and our marketing expertise spans across various industries and consumer segments, including cosmetic and beauty industry research and analysis.

Ready To Innovate?

Sign Up

"*" indicates required fields

This field is for validation purposes and should be left unchanged.


Share this article:

Related Resources

Celebrating Hispanic Heritage Month: Why Latinx Voices Are Shaping the Future of Market Research

At Insights in Marketing, we believe great research doesn’t just uncover insights—it amplifies voices. And during…

Read More

Culture Meets Commerce: Why Ethnicity Is Redefining Beauty Standards

Generational differences explain how consumers shop beauty — but culture and ethnicity shape what beauty means in…

Read More

From Ritual to TikTok: How Generations Shop Beauty Differently

The beauty and personal care industry is in constant motion, but what drives a purchase isn’t the same for every…

Read More

Back-to-School 2025: What the Shopping Stats Reveal About Today’s Parents

Back-to-school season is no longer just about pencils and backpacks. For marketers and brands, it’s a high-stakes…

Read More