Consumer Truths & Insights

Concept Testing Amps Up the Power of Creative 

Ads can be designed to do a lot of things -- create social buzz, launch a new product, change perceptions. But a…

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MARKETING. GETS. REAL.

What Is Your Brand Doing To Address Issues People Care About?  When marketing gets real, it has the power to break…

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Collage of various people expressing positive emotions on colorful backgrounds illustrate the advantages and disadvantages of ethnographies

Ethnographies: The Pros, Cons and Modern Solutions

With Insights in Marketing, delve into what ethnographic research is, & understand the strengths & limitations…

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How Do Super Bowl Ads Score a Lasting Impression with Consumers?

How Do Super Bowl Ads Score a Lasting Impression with Consumers? Ads featuring humor, light hearted stories and…

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Work From Home

How are Remote Jobs Changing Consumer Behavior?

People Who Work From Home are Adopting New Shopping and Spending Habits [/vc_column_text] People are ready to…

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Holiday Season 2020: How will Covid-19 Affect Consumer Behavior?

Bringing the storefront to shoppers’ fingertips is the key to great holiday retail sales in 2020. Most consumers are…

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