Resources
Gen Z Travel Trends and Opportunities for Businesses
As we conclude our deep dive into Gen Z travel behaviors, Part 3 shines a spotlight on the cutting-edge trends shaping…
Gen Z Travel Planning, Booking Behavior, and Financial Trends
Gen Z Travel: Decoding Digital Planning and Financial Trends In this second installment of our Gen Z travel series,…
Introducing How iimForum Can Revolutionize Brands
In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet…
How Market Research Keeps Product Innovation Relevant and Profitable
Product Innovation is all about staying relevant.But the fear – and cost – of failure can be huge hurdles to overcome.…
Disruptive Innovation: How to Earn a Place in Consumers Hearts’ and Shopping, Forever
Truly Disruptive Innovation Endures The Test of Time...and has the power to shape consumer behavior, modify habits and…
Super Bowl 2023 Ads: Four Category Drivers Triggering an Uptick in NFL Viewership
More people are tuning into the Super Bowl to be entertained, whether they’re focused on the game, love watching the…
Unlocking Creativity: How Mind Mapping Takes Marketing and Research to the Next Level
Mind mapping has become a popular technique for organizing ideas, solving problems, and developing strategies among…
MARKETING. GETS. REAL.
What Is Your Brand Doing To Address Issues People Care About? When marketing gets real, it has the power to break…