Resources
Culture Meets Commerce: Why Ethnicity Is Redefining Beauty Standards
Generational differences explain how consumers shop beauty — but culture and ethnicity shape what beauty means in the…
From Ritual to TikTok: How Generations Shop Beauty Differently
The beauty and personal care industry is in constant motion, but what drives a purchase isn’t the same for every…
Back-to-School 2025: What the Shopping Stats Reveal About Today’s Parents
Back-to-school season is no longer just about pencils and backpacks. For marketers and brands, it’s a high-stakes…
How to Integrate Consumer Insights into Strategic Plans
Keeping the consumer at the core of strategic business decisions drives innovation and growth, whether organizations…
Concept Testing Amps Up the Power of Creative
Ads can be designed to do a lot of things -- create social buzz, launch a new product, change perceptions. But a…
Is Social Media the New Storefront?
How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they…
Marketing to Women: Demographic Trends Shape the Marketing Landscape
Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key…
4 Essentials in Marketing to Female Consumers
Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are…