Resources

Gen Z and Gifting: The New Rules

When you think about gift-giving, you might picture neatly wrapped packages under a tree or a sentimental birthday…

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Holiday Shopping Trends 2024: Generations Taking Charge

The holiday season is here, and it’s not just about shopping anymore — it’s about how, where, and why we shop. Each…

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The Rise of Early Halloween Shopping: How Retailers and Gen Z Transformed Spooky Season in 2024

It’s Halloween, and retailers are seeing the culmination of months of spooky sales that started earlier than ever. From…

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