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The Cure for the Common Data Overload: 5 Best Practices for Content Curation
Consumer data and conversations are everywhere. Consumers are talking and brands are listening. In this era of social…
What to Look for in a Qualitative Marketing Research Partner (Part 1 of 2)
After nearly 20 years as Marketing Research Consultant, I have heard every client question there is when it comes to…
What NOT to Look For in a Qualitative Marketing Research Partner (Part 2 of 2)
Earlier this month, I wrote part 1 of this blog series: What to Look for in a Qualitative Marketing Research Partner.…
Using Insights to Craft Brand Personality
We all know about brand positioning and its vital importance in your brand’s marketing efforts. But, what about Brand…
Announcing the 2015 Insights in Marketing Scholarship Winner
At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We…
Football Finally Nails It!
At Insights in Marketing we help clients develop the most complete picture of their target audience so they can build…