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You Don’t Need Big $$$ to Do Great Quantitative Research
"If saving money is wrong, I don't want to be right!" --William Shatner Are you facing an on-going demand for insights…
Using Insights to Craft Brand Personality
We all know about brand positioning and its vital importance in your brand’s marketing efforts. But, what about Brand…
Announcing the 2015 Insights in Marketing Scholarship Winner
At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We…
Football Finally Nails It!
At Insights in Marketing we help clients develop the most complete picture of their target audience so they can build…
How Do Consumer Insights Drive Brand Growth?
Actionable market research empowers companies to make strategic decisions by listening to real people. When…
What to Expect for the 2019 Holiday Shopping Season
When it comes to holiday shopping, 2018 was legendary. Breaking records left and right for both in-store and online,…