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Getting at the Voice and the Mind of the Consumer through Qualitative Research

We have all been there - in focus groups - either observing or moderating a group of consumers. We all know that…

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Curious Minds are Paging Dr. Freud

There's a time and a place for traditional, quantitative, survey-based methods. But today, more and more insights…

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Announcing the 2015 Insights in Marketing Scholarship Winner

At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We…

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Football Finally Nails It!

At Insights in Marketing we help clients develop the most complete picture of their target audience so they can build…

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How Do Consumer Insights Drive Brand Growth?

Actionable market research empowers companies to make strategic decisions by listening to real people. When…

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What to Expect for the 2019 Holiday Shopping Season

When it comes to holiday shopping, 2018 was legendary. Breaking records left and right for both in-store and online,…

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