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Three Keys to Better Concept Development
In developing new products, we often test concepts, a printed pictorial or mocked-up version of a new product, as a way…
Beyond “Yummy”: How Premium Brands Can Capture 20% of American Men
"Young." "Big spender." "Passionate." Marketers everywhere dream about the day they hear these words used to describe…
All Women are Not Created Equal When it Comes to Tech Preferences
Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities Why are some women running a mile a minute…
6 Secrets to Achieving Sustainable Competitive Advantage
Competition today is fierce and with so many marketplace changes, companies large and small are always looking to get…
Announcing the 2015 Insights in Marketing Scholarship Winner
At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We…