Resources
The Evolution of Pet Care
The way we care for our pets has undergone a remarkable transformation over the years, moving from basic needs…
IIM Study Explores Gen Z Spending Habits
Discover how Gen Z is disrupting the credit card industry As online shopping continues to surge, buy now, pay later…
What Matters Most to Gen Z Men?
Five Key Consumer Insights to Earn Brand Loyalty A Purpose-Driven Generation Gen Z is on track to be the…
Personal Care & Beauty Insights
Five Consumer Trends Inspire Brand Innovation Shifting priorities, new grooming habits and online shopping behavior…
IIM Quarterly Newsletter June 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
Does Your Brand Align with Consumers’ Values?
4 Questions Can Uncover Insights to Build Trusting Customer Relationships When consumers purchase something, they also…
IIM Quarterly Newsletter March 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
Marketing Insights Series
How to Create Connections with People in a Digital World Businesses and consumers have learned how to improvise and…
2021 Consumer Insights:
How will Pent-Up Demand and Vaccines Affect Buying Behavior? Five brand categories are expected to benefit from new…