Resources
IIM Study Explores Gen Z Spending Habits
Discover how Gen Z is disrupting the credit card industry As online shopping continues to surge, buy now, pay later…
What Matters Most to Gen Z Men?
Five Key Consumer Insights to Earn Brand Loyalty A Purpose-Driven Generation Gen Z is on track to be the…
What Matters Most to the Next Gen Woman?
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are…
Ecommerce Insights: Why Data from Mobile Devices is a Game Changer
Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections…
Is Social Media the New Storefront?
How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they…
Marketing to Women: Demographic Trends Shape the Marketing Landscape
Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key…
The Biggest Key to Earning Consumer Passion
What does consumer passion for a brand look like? When a consumer can rely on your brand 24/7, you’re pretty much…
Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want
Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if…
2017 Super Bowl Ad Recap: Which Brands Won at The Big Game?
Does anyone share my opinion that watching commercials during the Super Bowl over the past couple of years is losing…