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IIM Quarterly Newsletter March 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
Marketing Insights Series
How to Create Connections with People in a Digital World Businesses and consumers have learned how to improvise and…
Leveraging Market Research to Build Strong Communication
Communication is at the core of marketing. In order for marketing efforts to be successful, communication must be…
The Biggest Key to Earning Consumer Passion
What does consumer passion for a brand look like? When a consumer can rely on your brand 24/7, you’re pretty much…
2017 Super Bowl Ad Recap: Which Brands Won at The Big Game?
Does anyone share my opinion that watching commercials during the Super Bowl over the past couple of years is losing…