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IIM Quarterly Newsletter March 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
Top 5 Success Factors for Qualitative Research
Whether you're in the marketing research arena or another people-focused field, qualitative market research revolves…
Leveraging Market Research to Build Strong Communication
Communication is at the core of marketing. In order for marketing efforts to be successful, communication must be…
Importance of Intuition & Curiosity When Leading Qualitative Research
We all know qualitative research is an important tool in the marketing research arsenal. Not only are you able to hear…