Resources
What Matters Most to the Next Gen Woman?
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are…
IIM Quarterly Newsletter June 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing
IIM Quarterly Newsletter March 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing
Is Social Media the New Storefront?
How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
Marketing to Women: Demographic Trends Shape the Marketing Landscape
Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key…