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From the Gritty Startup to the Fortune 500

Welcome to Insights in Marketing, where we recognize that brands are more than just products; they’re the pulse of the consumer world. Whether you’re at the helm of a Fortune 500 powerhouse or steering the ship of an up-and-coming startup, our mission is crystal clear: we’re THE marketing research experts who genuinely care about your insights journey and understand where you’re coming from.
Our commitment is to infuse every project with empathy and care, alongside cutting-edge creativity and out-of-the-box thinking, all driven by a relentless, high-energy passion. We’re here to light up your research experience, delivering results that not only meet but exceed your expectations, ensuring both you and your brand shine brilliantly along the way. It’s not just business; it’s a partnership dedicated to propelling YOU AND YOUR BRAND forward.

Start your free consultation.  Let’s discuss which solution is right for you.

From the Gritty Startup to the Fortune 500

When clients work with IIM, they can expect collaborative, holistic work with a dedicated team of experienced consultants, highly creative research design, flawless execution and top data quality; actionable insights translated into clear direction, easy-to-digest reports and deliverables, and a continued partnership leading to business growth. IIM’s diverse expertise covers a broad range of industries and categories:

  • Food & Beverage
  • Retail
  • Beauty
  • Insurance
  • Household Goods
  • Health & Wellness
  • Personal Care
  • Travel
  • Beer, Wine & Spirits
  • Durable Goods
  • Financial Services
  • Entertainment

Learn why clients choose us.
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What Your Boss Wants You to Know About Product Development

The path to product development is a common one: It usually comes about when a…

Herding Cats…The Art and Power of a Well Run Debrief

So, I received a request from a new Client the other day asking if I would be…

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Day Groups Rule and Night Groups Drool

Flashback (The Forlorn Focus Group…)

The Power of Color in Branding and Marketing

Colors Create Emotional Connections with People That Can Improve Brand…

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