QUALITATIVE RESEARCH

When it comes to ethnographic research methods, we never stray too far from what works – but, of course, we always find a way to put our creative spin on classic research methodology! Drawing from highly effective ethnographic research fundamentals like lifestyle immersion, in-home observation, friendship groups, and pre-interview journals we create a more natural setting that allows consumers to simply be themselves so research can focus on the insight that really matters.

Focus groups shed light on the attitudes and behaviors of a target audience, including being ideal for assessing both verbal and non-verbal communication, but what happens when that qualitative discovery is taken a step further? The marketing research experts at Insights in Marketing have created a unique approach to in-person discussions that yield consumer insight, such as assessing and sifting through data regarding consumer options on products, messaging, design elements, and packaging, that is both unexpected and revealing.

There is just as much consumer insight to glean online as in-person. Insights in Marketing combines decades of experience between behavioral specialists and savvy researchers to create online marketing research methods that engage a broader, active market online. With tried-and-true techniques like digital diaries, bulletin boards, and group discussions, we craft customized online qualitative research solutions that feel anything but rudimentary.

Our research depth and capabilities really stand out in our mobile research methods. Obtain real-time, in-the-moment feedback with a large audience and see into consumers’ lives through text, photo and video. Driven by the quick and casual nature of the approach, mobile qualitative approaches capture valuable and candid feedback.

Whether you need unbiased input free from groupthink or honest customer feedback on consumer behaviors and attitudes that may involve sensitive topics, Insights in Marketing leads market research individual discussions that evoke both comfort and openness from respondents. Glean rich and exclusive information on the qualitative brand research you just can’t get in a group setting.