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MARKETING. GETS. REAL.
What Is Your Brand Doing To Address Issues People Care About? When marketing gets real, it has the power to break…
The Power of Color in Branding and Marketing
Colors Create Emotional Connections with People That Can Improve Brand Recognition, Shape Customer Experiences and…
How Do Super Bowl Ads Score a Lasting Impression with Consumers?
How Do Super Bowl Ads Score a Lasting Impression with Consumers? Ads featuring humor, light hearted stories and…
5 Ways to Improve Product Development with Market Research
Tapping into consumer insights at five stages of concept and product development significantly reduces risks and…
2021 Holiday Shopping Recap
How Did Consumers Shop for Holiday Gifts? We previously shared our thoughts on what are research predicted would…
3 Ways to Create a Consumer Focused Culture and Gain a Competitive Advantage
It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can…
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