Resources

Digital Marketing: Five Devices Shaping the Future of eCommerce

People spend 70 percent of their time connected to mobile devices, and share a wealth of consumer insight through their…

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The Women 2020 Study

Reaching Millennials Using Research as a Basis

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leverage data mobile devices

Ecommerce Insights: Why Data from Mobile Devices is a Game Changer

Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections…

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Generations 2020 Study

A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…

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How Does Color Affect Consumer Behavior?

There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…

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