Resources
Culture Meets Commerce: Why Ethnicity Is Redefining Beauty Standards
Generational differences explain how consumers shop beauty — but culture and ethnicity shape what beauty means in the…
From Ritual to TikTok: How Generations Shop Beauty Differently
The beauty and personal care industry is in constant motion, but what drives a purchase isn’t the same for every…
Back-to-School 2025: What the Shopping Stats Reveal About Today’s Parents
Back-to-school season is no longer just about pencils and backpacks. For marketers and brands, it’s a high-stakes…
From Beards to Balls: The Bold Evolution of Male Grooming
Let’s be honest: men’s grooming used to mean grabbing a can of shaving cream, splashing on some aftershave that burned…
Introducing How iimForum Can Revolutionize Brands
In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet…
Disruptive Innovation: How to Earn a Place in Consumers Hearts’ and Shopping, Forever
Truly Disruptive Innovation Endures The Test of Time...and has the power to shape consumer behavior, modify habits and…
Super Bowl 2023 Ads: Four Category Drivers Triggering an Uptick in NFL Viewership
More people are tuning into the Super Bowl to be entertained, whether they’re focused on the game, love watching the…
MARKETING. GETS. REAL.
What Is Your Brand Doing To Address Issues People Care About? When marketing gets real, it has the power to break…
3 Ways to Create a Consumer Focused Culture and Gain a Competitive Advantage
It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can…