Resources
Holiday Shopping Trends 2024: Generations Taking Charge
The holiday season is here, and it’s not just about shopping anymore — it’s about how, where, and why we shop. Each…
The Rise of Early Halloween Shopping: How Retailers and Gen Z Transformed Spooky Season in 2024
It’s Halloween, and retailers are seeing the culmination of months of spooky sales that started earlier than ever. From…
The Tattoo Takeover: How Ink is Redefining Beauty Standards and Boosting the Billion-Dollar Industry
Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the…
How to Integrate Consumer Insights into Strategic Plans
Keeping the consumer at the core of strategic business decisions drives innovation and growth, whether organizations…
Concept Testing Amps Up the Power of Creative
Ads can be designed to do a lot of things -- create social buzz, launch a new product, change perceptions. But a…
IIM Quarterly Newsletter December 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
IIM Quarterly Newsletter September 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
IIM Quarterly Newsletter June 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
IIM Quarterly Newsletter March 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing