Resources
The Evolution of Pet Care
The way we care for our pets has undergone a remarkable transformation over the years, moving from basic needs…
IIM Study Explores Gen Z Spending Habits
Discover how Gen Z is disrupting the credit card industry As online shopping continues to surge, buy now, pay later…
Navigating Consumer Perceptions of Security in Financial Services: Insights and Strategies
In the digital era, where financial services are increasingly online, consumer concerns about security are paramount.…
Introducing How iimForum Can Revolutionize Brands
In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet…
Ethnographic Research
Qualitative Ethnographic Research Methods and ApproachesEthnographies have proven to be a very effective research…
Disruptive Innovation: How to Earn a Place in Consumers Hearts’ and Shopping, Forever
Truly Disruptive Innovation Endures The Test of Time...and has the power to shape consumer behavior, modify habits and…
Super Bowl 2023 Ads: Four Category Drivers Triggering an Uptick in NFL Viewership
More people are tuning into the Super Bowl to be entertained, whether they’re focused on the game, love watching the…
MARKETING. GETS. REAL.
What Is Your Brand Doing To Address Issues People Care About? When marketing gets real, it has the power to break…