Resources
IIM Study Explores Gen Z Spending Habits
Discover how Gen Z is disrupting the credit card industry As online shopping continues to surge, buy now, pay later…
What Matters Most to Gen Z Men?
Five Key Consumer Insights to Earn Brand Loyalty A Purpose-Driven Generation Gen Z is on track to be the…
What Matters Most to the Next Gen Woman?
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are…
Ready To Rethink Your Package Design?
Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out…
Does Your Brand Align with Consumers’ Values?
4 Questions Can Uncover Insights to Build Trusting Customer Relationships When consumers purchase something, they also…
IIM Quarterly Newsletter March 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
Marketing Insights Series
How to Create Connections with People in a Digital World Businesses and consumers have learned how to improvise and…
Support Local Girl Scouts
Help Spread the Word: Support Local Girl Scout Troops & Donate Cookies to Local Heroes with……
2021 Consumer Insights:
How will Pent-Up Demand and Vaccines Affect Buying Behavior? Five brand categories are expected to benefit from new…