Resources
IIM Study Explores Gen Z Spending Habits
Discover how Gen Z is disrupting the credit card industry As online shopping continues to surge, buy now, pay later…
What Matters Most to Gen Z Men?
Five Key Consumer Insights to Earn Brand Loyalty A Purpose-Driven Generation Gen Z is on track to be the…
What Matters Most to the Next Gen Woman?
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are…
Spikes in Online Search Topics Point to Experiences Consumers Seek
People are Searching Online for Retail, Hospitality, Entertainment & Sports Experiences. After feeling…
Personal Care & Beauty Insights
Five Consumer Trends Inspire Brand Innovation Shifting priorities, new grooming habits and online shopping behavior…
IIM Quarterly Newsletter June 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing
IIM Quarterly Newsletter March 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing
2021 Consumer Insights:
How will Pent-Up Demand and Vaccines Affect Buying Behavior? Five brand categories are expected to benefit from new…
Food & Beverage Insights
5 Consumer Behaviors Inspiring Brand Innovation in 2021 Consumer sentiment now hinges on product availability more…